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DC Universe Online Nets 1 Million Heroes with Free-To-Play Shift

Posted November 14, 2011 by M.H. Williams

Sony Online Entertainment has revealed that its super-hero MMO, DC Universe Online, has gained 1 million new users since the shift to free-to-play.

"DC Universe Online's transition to free-to-play has been welcomed by the community and gamers with heroic enthusiasm. In just one week alone, 1 million new players have joined DCUO with a 50/50 split between PC and PS3," said Lorin Jameson, Executive Director of Development, SOE Austin. "DCUO now joins the ranks of SOE's other successful free-to-play titles, including Free Realms and Star Wars: Clone Wars Adventures.

"Our business model philosophy of Free to Play Your Way makes DCUO accessible to every type of player so they can choose to play the game in a way that suits them best. We have a lot of exciting things coming up for players to enjoy in the game and are thrilled at the initial enthusiasm for the game's free-to-play transition,” he added.

It seems making your declining MMO a free-to-play affair is the new way to keep the beast afloat.  So far it’s worked out for multiple properties that otherwise would’ve died on the vine.  Have you made the plunge into DCUO since the shift?

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.

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