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Crytek Looking Towards Free-to-Play & Mobile Markets

Posted December 20, 2011 by M.H. Williams

As a game and engine developer, Crytek works hard to keep itself knowledgeable on where its customers may be heading in the future.  The company has already pledged its love for cloud gaming and now acknowledges the growth of mobile and free-to-play markets.  Crytek director of global business development Carl Jones told Edge that because of mobile and free-to-play "the whole business of technology providing will change.”

“At the lower end of the development scale where you maybe aren’t creating such complex games, you’re generally delivering more content throughout the lifecycle of the game," he explains. "If you’re trying to create content on a weekly basis, which is quite often necessary in a free-to-play, mobile or casual game, your pipeline to get it out there has to be super-fast and very robust. And that’s something we’re concentrating on a great deal.”

Crytek is currently developing the free-to-play shooter WarFace, but its engine technology is also be used in other free-to-play titles, like MindArk’s Entopia Universe.  Jones noted that free-to-play provides new avenues for developers as the cost of making AAA titles rises.

"Obviously we continue to build on our realtime tools," he says. "We don’t want to end up with massive teams having to work on games in future.”

“There are some very, very big name studios that have made games that you would think are a success, but actually they’re closing down because the sheer cost of making that game was too high. Obviously that’s untenable, except for a very small number of games per year."

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.

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