Crystal Dynamics sent word today that it's fully embracing the Movember movement to aid men's health. If you've never heard of Movember, it's a charity event started back in 2004, which has raised more than $174 million to "change the face of men's health through the power of the moustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer."
Men are encouraged to participate by registering at Movember.com and start Movember 1st clean shaven. By growing a 'stache for 30 days, men raise awareness and funds for men’s health, or as Crystal Dynamics puts it: "These whiskered warriors act as walking billboards."
Crystal Dynamics is specifically working with Movember to centralize a Gaming Challenge. Developers, publishers, and press who participate in the challenge will be able to monitor their respective teams' fundraising process against their peers in one single space.
”Movember is honored to have Crystal Dynamics leading the Movember Gaming Challenge,” said Donny Killian, US Country Manager for Movember, “This will add a new level of friendly competition this Moustache Season, and we truly appreciate what Crystal Dynamics is doing to help change the face of men’s health.”
"As a studio we’re always up for a laugh and light-hearted fun, especially in the name of a good cause,” says Global Brand Director Karl Stewart. “Considering a large sector of the industry has been entrenched in Movember effort for years, there seemed a perfect opportunity to join forces for both a collaborative and competitive initiative."
Beyond helping out with the Gaming Challenge, Crystal Dynamics is also embracing this year’s theme, “The Country Gentlemen.” The Tomb Raider team is engaging the gaming community to vote on the most entertaining 'staches:
"Think Global Brand Director Karl Stewart would look handsome with a handlebar? Or Art Director Brian Horton would look dashing with a Dalí? Visit the Tomb Raider Facebook page November 1-6 to cast your vote. Winning styles will be announced on November 7, and subsequent progress photos will be shared throughout the month. You can follow and support the 'Dynamic Stashes' via Crystal Dynamics’ official Mo Space page, where followers can donate in the name of their favorite mustachioed member."
You know what IndustryGamers would enjoy seeing? Shigeru Miyamoto himself attempting to grow a Mario-like moustache. Make it happen, Nintendo!
