Eve Online recently suffered through a series of riots as a reaction to virtual good sales in the game. Daniel Block, Senior Director of Customer Acquisition at CCP, talked about the issue as originating in communication.
“It's a bit tough as we've always got a vocal minority and a silent majority. A good sized group of the most vocal understandably made a huge deal out of 'pay to win' after we failed to clearly present the virtual items and how we plan to evolve them,” said Block. “In order to reach out to them we needed to clarify things and need to continue to do so through good old-fashioned communication. While the silent majority has been using the NeX store at a good clip, we still need to make sure that our players know that sexy chic future spaceship pants aren't going to lead to ammunition or uber ships in the virtual store. We launched our NeX store with a small number of pure vanity items, we're going to launch a ship re-skinning service the same way soon (think paint jobs). More simple services will follow. We'd bring more out faster, but there is only a small team working on this project.”
Read the full story on [a]list daily.
