Turtle Beach teamed up with Activision to put out the first licensed headsets in the company's history for Modern Warfare 3. Michael Arzt, VP Marketing and Business Development at Turtle Beach, said the process was all the company could have asked for in creating the peripherals.
“Fortunately, collaborating with the MW3 brand and development teams at Infinity Ward and Sledgehammer has been a great process from start to finish,” said Arzt. “We worked together on everything from choosing headset models and CMF (colors, materials and finish) profiles for each, to package concepts and product names. As the headsets came together, we secured the advanced audio preset settings and character voice prompts that take the high end models to another level.”
“When Turtle Beach made the commitment to start looking at licensing opportunities, we felt it was important to create co-branded products that offered something unique. As the pioneers and leaders in the game audio space, we need to always keep pushing forward with our products and deliver innovations that will excite consumers,” he added. “We were very fortunate to be able to partner with Activision for these Modern Warfare 3 headsets. Not only is it the biggest title of the year, but it will introduce a whole new segment of avid gamers to the benefits and increased enjoyment of games that Turtle Beach headsets provide. Iconic game brands like Call of Duty are rare and offer us great opportunities to forge memorable partnerships that resonate with the community.”
Read the full interview on the [a]list.
