The shooter market is a tough, crowded, and very competitive sector of the industry. This holiday gamers have a number of choices, including Halo: Reach, Medal of Honor and Call of Duty: Black Ops. The odds are only the most avid core gamers will buy all three. That said, the good news for EA is Medal of Honor is seeing strong interest - although nowhere close to the level of Call of Duty.
According to Lazard Capital Markets' latest survey of U.S. consumers, 25% indicated an interest in buying Black Ops this holiday season, but Medal of Honor wasn't all that far behind, with 17% of respondents indicating interest in picking up the EA title, which has already seen big pre-orders.
Analyst Colin Sebastian believes the upcoming Call of Duty, however, will set entertainment records again, as Activision has been saying. "Importantly, given the broader interest and timing with gift purchases, we expect Call of Duty will still sell at least 3x the number of units as Medal of Honor, although game reviews remain a key variable in determining core gamer interest," he commented.
Backing up Sebastian's claim, GameStop just last week noted that it's been seeing "all-time record" reservations for Black Ops, so it's looking like the game could very well be the number one seller this holiday.
1 Comments
October 12, 2010
Well I for one am looking to something new and fresh, and Medal of Honor is the best thing for me this year as far as shooters is concern. I loved the beta earlier this year on the PS3 and the setting is the icing on the cake. I will get Call of Duty on account that my wife loves the series, but for me it's all MPH.