With the Infinity Ward situation still unresolved, Kotick’s comments about a Call of Duty subscription service, and the recent RealID debacle, fans aren’t feeling a lot of trust for Activision. A few PMC analysts even noted yesterday that developers themselves were more open to working with EA. There may be a light shining in the distance for Activision, as Blizzard Entertainment’s Michael Ryder told MCV that the Activision merger hasn’t changed the company’s internal development processes.
“Since we had our merger with Activision, it hasn’t changed anything at Blizzard,” said Ryder, Blizzard’s VP and excutive MD of internal operations. “We operate in pretty much the same way we already have. Since we have been working with Activision we continue to be who we are. We make the same decisions in the same way we always have, and the relationship with Activision hasn’t change that.
“The way I think of that is the Blizzard culture. For Blizzard, our culture is extremely important. It is actually the basis for how we do what we do. We have a really strong culture that has a number of values that we share with our offices around the world. That culture, those values, binds us together and it defines the way we want to behave.
“For example, one of our values is that gameplay is supremely important. We talk about play nice and play fair, which has to do how we work with each other and our partners,” he stated. ”Preserving that culture is a key part of our ability to continue to deliver great games. We nurture it, protect it and take care of it as much as we can, because it is a big part of who we are.”
1 Comments
July 29, 2010
Seeing as how RealID is a Blizzard initiative (and one I support, moreso now that the forum plans have changed), why would that be the third reason not to trust Activision? It was not Activision's program or decision.