A few weeks ago, Bobby Kotick, CEO of Activision Blizzard, sent shockwaves through the game industry by suggesting that his company might have to consider stopping support of the PS3 if Sony's hardware sales don't improve soon. He also complained about it being "expensive" to develop for the platform and that he gets a better return on investment on the Wii and 360.
BioWare, which is owned by Activision's biggest publishing rival Electronic Arts, still believes in Sony, however. Co-founder Greg Zeschuk commented to CVG, "I think it's silly to be saying you're not going to support Sony. The brand itself is still huge and there are millions of [users] out there."
Zeschuk commented that he doesn't think people are being fair to Sony. "I don't think it's really fair to poke fun at Sony," he said. "Certainly the Wii's been a massive success and Sony's probably not going as fast as they thought it would be but I think that they're starting to make the right moves and the software's coming along."
We fully agree with Zeschuk that Sony's software lineup is looking better and better, but the PS3 platform itself continues to hold Sony back. It's too expensive for consumers in this economy, and Sony is going to have a tough time making any money if they slash the price, as indicated by Sir Howard Stringer's recent comments.
