BBC, home to some of the biggest TV brands in the world, is looking to return to the gaming medium. The broadcaster is looking to get licenses like Doctor Who, Top Gear and In The Night Garden onto the Wii, DS, iPhone and Facebook.
“We are open to conversations with anybody in games about all kinds of business models to see how we can extract more value,” said Neil Ross Russell, MD of children’s and licensing to MCV. “Outside of Disney we have the most well-known line-up of children’s characters around the world.”
The BBC shuttered its Multimedia division in 2005 due to disappointing sales of its boxed products. Former EA and Yahoo exec Robert Nashak has been hired as EVP of digital entertainment as part of this move.
“We’ve been reactive to the market in the last few years,” explained Dave Anderson, head of multimedia development at BBC Worldwide. “There were a few opportunistic licensing deals, but we were largely aggregating and holding on to our properties to wait and see how the market developed.”
1 Comments
January 22, 2010
excellent, a proper doctor who game and some card based one would be awesome. shame its only on the wii out of the three, could go on to xbox live arcade or on the PSN.