Assassin's Creed has become one of the biggest brands in the video gaming industry and the series continues with its fourth major incarnation in Assassin's Creed: Revelations. However, while the game is meant to be a swan song for Ezio and Altair, the franchise itself is far from over.
“Assassin's Creed is a big brand not just for us, but for the industry,” said Ubisoft senior VP of sales and marketing Tony Key . “It's the third game in the Ezio trilogy and [players] want to see how it ends. One of the key things is the storyline for Ezio and Altair that Assassin's Creed: Revelations ties up in a bow.”
“The meta story is supposed to be carried on forever,” he added. “We can go on with this brand where we want to – that's the exciting part about the way it's constructed. As we've said all along, this is the end of Ezio's story arch; it's a great place to jump in the franchise and anyone who has played the previous games should have some satisfaction with the answers they get at the end.”
Read the full interview at [a]list.
