With Black Friday being the shotgun that will set off the race towards the Christmas holiday, Nielsen took the time to see what kids really want this year. Interestingly enough, among kid ages 6 to 12, the Apple iPad leads with 31 percent interested in a future purchase. The iPod Touch and computers share second place with 29 percent interested. The Nintendo DS line takes third with 25 percent interest, while the PlayStation 3 is the first home console on the list with 21 percent. The PlayStation Move outpaces the Kinect with 17 percent and 14 percent respectively, while the Xbox 360 lags in the penultimate spot with 12 percent.
For children aged 13 and older, the loadout switches up a bit. A computer becomes the number one most wanted item with 20 percent interested in a future purchase. Televisions and Smartphones are tied for the second spot with 19 percent, while the iPad pops up in third with 18 percent. The Wii is surprisingly the first console to show up on the charts with a 15 percent interest level, while the PlayStation 3 ties the iPhone at 13 percent. The Xbox 360 and PlayStation Move share a 9 percent interest and Kinect is one position lowered with 8 percent. All three handheld consoles mentioned (Nintendo DS, Nintendo 3DS, and PlayStation Portable) bring up the rear.
The season is looking very good for Apple, and it looks like Sony may shorten the Xbox 360’s lead as forecasted.
