med-img

Apple Plays Up iPod Touch As Gaming Device, Calls PSP/DS 'Not A lot of Fun'

Posted September 10, 2009 by David Radd

Apple showed off its latest versions of the iPod during the iPod Show in San Francisco this week. Along with new designs, the electronics maker also announced a price drop for the various versions of the iPod Touch.

More than that, Cnet's live blog indicates that senior vice president of worldwide product marketing Philip W. Schiller said that the iPod Touch is a superior platform for gaming. "He points to $30 game titles on those devices and the buying experience as 'too expensive' and 'not a lot of fun,'" reads the live blog. "He says there are 21,178 'game and entertainment' titles on iPhone OS, compared to 3,600 on Nintendo, and 600 on Sony."

Apple CEO Steve Jobs also indicated to the New York Times that he views the iPod Touch as a game machine first and foremost. “Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine,” said Jobs. “We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff. We need to get the price down where everyone can afford it.”

David Radd has worked as a gaming journalist since 2004 at sites such as GamerFeed, Gigex and GameDaily Biz.

2 Comments

Chris Tilton
September 10, 2009

Well I've been playing the new Professor Layton on my DS lately. I've logged a total of 14 hours so far, and have had more fun playing just that one game than the $100 or so dollars I've wasted on the utter bile I bought on the app store.

Blaiyan
September 12, 2009

Well psp could be more fun with two analog sticks. With touch screen success look for psp 2 to have both.




Newsletter

Sign up for our FREE morning newsletter outlining the day's top stories, and the[a]listdaily for game marketing news.

Sign up