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Amazon's Kindle Fire Gets Gaming Tender From Rovio, Zynga, Gameloft, PopCap and EA

Posted November 9, 2011 by M.H. Williams

Amazon has announced more content partners for its Kindle Fire tablet, which will be releasing next week.  The tablet, while built on an existing version of Android, has no access to Google’s Android Market, limiting the app selection to only what’s on Amazon’s AppStore for Android.  Up until now, the Amazon AppStore has lacked some of the larger brand names, since developers could not be sure how many users were actually using the store.

Amazon has seemingly convinced partners that the Kindle Fire will be a success and they have a responded in droves.  Big name apps like Netflix, Pandora, Twitter, and Facebook are now coming to the AppStore, and following them are some big names in mobile/browser gaming, including Zynga, EA, Gameloft, PopCap, and Rovio. 

"EA is proud to be part of Kindle Fire," said Bernard Kim, Senior Vice President & Head of Global Sales and Marketing at Electronic Arts. "On Kindle Fire, we're offering some of the world's most popular titles with incredible gameplay and breathtaking graphics that anyone can play and enjoy anytime, anywhere."

"Zynga strives to deliver the best mobile social gaming experiences that can be enjoyed by players anytime and anywhere," said David Ko, Chief Mobile Officer at Zynga. "Teaming with Amazon to make Words With Friends a featured game on the Kindle Fire provides us with a great way to reach new and existing players on a fresh and exciting device."

"We're excited to be bringing our massively popular games to Kindle Fire," said Andrew Stein, Director of Mobile Product Management at PopCap Games. "Kindle Fire is a great gaming device, and consumers will love the touch-screen optimized adaptations of top titles such as Plants vs. Zombies."

Amazon also mentioned a number of other games that are either already on the Amazon AppStore or will be coming with the Kindle Fire launch.  These titles include Cut the Rope, Doodle Fit, Doodle Jump, Fruit Ninja, Jenga, Airport Mania, and Battleheart.

I know a lack of Netflix was a big stumbling block for some early adopters.  Will the addition of that and some new games entice you into Amazon’s platform?

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.

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