At an earnings call yesterday, online retail giant Amazon revealed that its upcoming Kindle Fire tablet is seeing great demand in pre-orders as it heads towards its November 15 launch. The Kindle Fire is one of four Kindle models that the company is releasing this holiday season and it’s the only one based on Google’s Android operating system.
“September 28th was the biggest order day ever for Kindle, even bigger than previous holiday peak days – we introduced Kindle Fire for $199, Kindle Touch 3G for $149, Kindle Touch for $99, and our all new Kindle for only $79,” said Jeff Bezos, founder and CEO of Amazon.com. “In the three weeks since launch, orders for electronic ink Kindles are double the previous launch. And based on what we're seeing with Kindle Fire pre-orders, we're increasing capacity and building millions more than we'd already planned.”
Amazon’s Kindle Fire and Apple’s iPad are attempting to use completely different models to reach consumers. Which one will be more successful in the long run?
