AdventureQuest Worlds recently announced that they would have ads that would come up briefly whenever a player died. As Artix CEO Adam Bohn detailed, players had an interesting reaction upon seeing them.
“We took on the idea of the death ads; we started it with just our stuff and we have a lot of stuff to promote,” detailed Bohn. “We run six of our own games and have Heromart with plenty of cheeky products to sell and we have mini-games on our site. We recently released a card game at Toys R Us and this holiday season were releasing two expansions, and we're going to release a Death Ads card in one of the expansions. It's a trap card that can send an armor or pet to graveyard.”
'When we first released it, [players] laughed and then they died and for those who died saw it and said, 'How come we see the ads if we pay?'” said Bohn. “I put in a toggle switch; it's not automatically turned off because some people were like, 'What if I want to see it?'”
A death ad.
Bohn separately recalled a time where a player was a bit too infatuated with Artix. “We had this one player around Christmas,” said Bohn. “He was writing me under different accounts; he claimed he was FBI and I had to give the FTP info. He later claimed to be our ISP. Then he offered a shiny diamond for the FTP info, and I got multiple emails offering that. Then my ISP said they were getting the diamond offer and I was like, 'Are you going to miss your chance to get the diamond?'”
“I didn't realize it was a younger fellow at the time and my girlfriend was so freaked out because he did things like call us and hang up,” he continued. “I called the real FBI and I found out it was some kid. I called up the house and somehow managed to get his father on the line; I have a feeling he did not sit down for Christmas!”
Find out more in the full interview at [a]list daily.
