WildTangent announced today that it has officially launched its BrandBoost advertising platform. Recently used for Sony Online Entertainment's Free Realms, Outspark.com, and OMGPOP.com, WildTangent claims that it will unveil partnerships with social game developers working on games for Facebook and MySpace.
"BrandBoost enables brands to address the enormous scale of social gaming and virtual worlds with engagement based advertising that is non-intrusive and delivers tangible value to gamers," said David Madden, executive vice president at WildTangent. "We've created a paradigm in which gamers are seeking out ads because they know that their experience will be enhanced with access to content that is typically behind a paywall."
BrandBoost lets creators skin their games, and allows for pre and post roll ads along with third-party ad serving and targeting capabilities. It works for downloadable games, subscription-based MMOGs, in addition to social games and free-to-play titles.
"We have run dozens of ad effectiveness studies indicating lifts in awareness and purchase intent that trump market norms for online branding campaigns," said Bill Clifford, vice president of global ad sales at WildTangent. "Quantitative metrics are equally as impressive, with more than 10 percent of consumers taking action with the brand beyond the engagement experience, and we're able to deliver the scale that our clients need to impact their bottom lines."
To find out more, please visit wildtangent.com/advertise/brandboost.
