IndustryGamers - Informing the Games Industry

Activision Reveals New Studio For Call Of Duty Digital Content

Posted February 10, 2011 by M.H. Williams

Today, at its Fourth Quarter Results Conference Call, Activision announced Beachhead, a newstudio dedicated to creating new online and digital content for the Call of Duty franchise. CEO Bobby Kotick announced the creation of the studio and highlighted the company’s stronger investment in tentpole franchises and digital download content.

The service itself is a digital platform for Call of Duty like Blizzard’s Battle.Net service, possibly including direct sales of Call of Duty titles and addon content. Strong integration and online community features will be the focus of the service. Kotick cited the success of Blizzard’s direct sales of Cataclysm through Battle.Net in 2010 during the reveal.

More information should be available in the near future. [Update: When asked about subscription service for Call of Duty, Activision said, "We're not ready to comment on that."]

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.