Activision is getting back into the racing genre of games, but not in the capacity that one would imagine. During the shuttering of Bizarre Creations, Activision made it more than clear that they simply “did not find a commercial audience” for racing games. Today’s announcement of DreamWorks Super Star Kartz now shows that a market has presumably been found, one that is plentiful with licensing opportunities for popular animated characters.
The new game will showcase the various popular brands that have come out of DreamWorks over the life of the animation studio. Notable figures from Shrek, How to Train Your Dragon and Madagascar will all be making appearances in this ‘racing’ title.
The new crossover title is set for launch in late 2011, and is aimed at audiences of all ages. Consumers can pick it up on the PS3, Xbox 360, Wii, 3DS and DS this holiday season.
