Hirai s the current Chairman and Group Chief Executive Officer of Sony Computer Entertainment, replacing Ken Kutaragi in 2007.
Here are some choice quotes that just boggle the mind:
"PSP will elevate portable entertainment out of the handheld gaming ghetto, and Sony is the only company that can do it." - on PSP vs DS
"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" - on difficulties for developers in programming for PS3
"Every time we go down a path, we look behind and they're right there - we just can't shake these guys. I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do." - on MS supposedly copying Sony