Zynga

- Estimated to be earning $200MM annually in revenue, mostly from virtual goods like poker chips in its Facebook Texas Hold’em poker application
- Zynga has 41.5MM monthly active Facebook users (one-fifth of Facebook's 200MM users)
- Zynga has 11MM active daily players across all its games, 2.5MM players per day on Texas Hold’em, with Mafia Wars seeing 1.6MM players per day
- Both games are estimated to be adding about 150,000 new Facebook fans every week
- Majority of revenue comes from the 2% to 10% of users who pay $1 an hour to play premium games or buy virtual goods

[Sources: TechCrunch 2009, BusinessWeek 2009, Virtual Goods News 2009]