KartRider

- Korean 3-D casual racing game from Nexon, currently the most popular online game in Korea with over 17MM subscribers (one-third of Korea’s population) and over 130MM subscribers in China
- Free-to-play MMO with revenue generated from virtual item sales
- Similar to MapleStory (also owned by Nexon), revenue is generated via the “NEXON Cash Shop” where real money can be exchanged for virtual currency
- Co-promotional partnerships with the likes of BMW, for example, have seen sales of 2MM virtual BMW Minis in-game
- Estimated revenue: $250MM from virtual goods sales 

[Sources: Multiply.com 2008, Onscreenasia.com 2008, Intuitive.com]