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IndustryGamers - Your Games Are Our Business
James Brightman, Editor-in-Chief & Co-Founder
David Radd, Senior Editor
Have news tips, comments or questions? E-mail us.
IndustryGamers - Your Games Are Our Business
James Brightman, Editor-in-Chief & Co-Founder
David Radd, Senior Editor
Have news tips, comments or questions? E-mail us.
- Korean 3-D casual racing game from Nexon, currently the most popular online game in Korea with over 17MM subscribers (one-third of Korea’s population) and over 130MM subscribers in China
- Free-to-play MMO with revenue generated from virtual item sales
- Similar to MapleStory (also owned by Nexon), revenue is generated via the “NEXON Cash Shop” where real money can be exchanged for virtual currency
- Co-promotional partnerships with the likes of BMW, for example, have seen sales of 2MM virtual BMW Minis in-game
- Estimated revenue: $250MM from virtual goods sales
[Sources: Multiply.com 2008, Onscreenasia.com 2008, Intuitive.com]
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