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IndustryGamers - Your Games Are Our Business
James Brightman, Editor-in-Chief & Co-Founder
David Radd, Senior Editor
Have news tips, comments or questions? E-mail us.
IndustryGamers - Your Games Are Our Business
James Brightman, Editor-in-Chief & Co-Founder
David Radd, Senior Editor
Have news tips, comments or questions? E-mail us.
The micro-transaction model is a proven and reliable business model for online gaming, virtual worlds, social networks and other virtual environments. Stemming from Asia, the use of micro-transactions is beginning to flourish in Western markets; over half of all MMOGs launched in Western markets use a micro-transaction model and these revenues are increasing at a faster rate than subscriptions, according to Nick Gibson at casualgaming.biz.
Shanda is a virtual environment provider who switched from a pay-for-time model in 2006 to free-to-play supported by micro-transactions. At the India Gaming Summit 2007, Desmond Lu from Shanda said that the change in business model had escalated the traction to the site several times over.
The following are a list of some of the success stories that are testament to the strength of the micro-transaction model.
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