About the author

Steve Fowler is an 13 year veteran of the interactive entertainment industry.  He has been responsible for crafting the brand image and marketing strategy of some of the most successful and influential video games in the business.  

Steve got his start in the games business at Interplay when they were a powerhouse game developer and publisher.  While there, he worked closely as product manager with lead industry developers Black Isle Studios and Shiny Entertainment.  After Interplay Steve joined Microsoft as a Product Manager.  One of his first responsibilities there was working with an independent developer just acquired by Microsoft named Bungie.  Steve worked as the lead product manager on Bungie’s Xbox game “Halo,” the most successful, and arguably the most important game ever launched on the console.  Steve then joined the US video game subsidiary of one of Japan’s largest entertainment companies, Sega/Sammy Holdings, where as Director of Product Marketing he led the development of their internal play test department and oversaw the marketing plan development of all of their internal projects.  Over the past few years, Steve has held positions as Senior Director of Marketing at Square Enix and Business Development Manager at Take 2 (Indie Built Inc.).

For the last three years Steve has served as Vice President of Strategy and Client Service for the premier Interactive Entertainment full service advertising agency, The Ayzenberg Group.  Steve manages a team of Account Executives that build campaigns for some of the most important game publishers in our industry including Disney Interactive Studios, Namco Bandai Games, Capcom, Bethesda and Microsoft.  Steve is considered the “architect” of the annual conference “the [a] list summit” a forum for videogame advertising and is on the board of directors for the non-profit Entertainment Media Council.