Industry Insights: 5 Keys to Successful Game Marketing

Emerging Trends

Facebook, MySpace, Twitter, Flickr, YouTube.  We all know our consumers spend a tremendous amount of time on these social networks but how do game marketers reach them?  Why do some campaigns become a viral tidal wave that takes consumers along for a ride while others barely make a ripple?  Click-thru rates continue to drop overall.  How has that affected the value of online advertising? 

We at the Ayzenberg Group recently wrapped up our 2009 annual invitational [a]list summit presenting emergent advertising and marketing trends to an audience of senior game industry executives.  Among what was covered, and for some uncovered, by this year’s agenda are trends being driven by the changing web, the changing face of advertising, and most of all by our ever-changing game consumer. 

For game makers and marketer, this is our five easy pieces to catch up on trends, revisit some fundamentals, and reinvigorate campaigns aimed at our savvy consumers.