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IndustryGamers - Your Games Are Our Business
James Brightman, Editor-in-Chief & Co-Founder
David Radd, Senior Editor
Have news tips, comments or questions? E-mail us.
IndustryGamers - Your Games Are Our Business
James Brightman, Editor-in-Chief & Co-Founder
David Radd, Senior Editor
Have news tips, comments or questions? E-mail us.
Don’t blame the situation. Don’t blame the competition. Don’t blame the audience. Your game just didn’t fly. There are lots of really incredible games out there and even though people might give you a lot of positive feedback about yours – well, compliments are free. It’s hard to predict what people will actually buy.
Just move onto the next one, keep your momentum, and focus on a new concept.
6 Comments
August 10, 2009
Excelent tips thanks!
August 10, 2009
Great article, thanks!
August 10, 2009
Thanks for pulling together some informative tips, and cheers to your current and future success. What I think is also important to mention is that by doing a little marketing, you can boost your success. You hit on this a little in tip 9, and Twitter feeds and creating groups on Facebook, Bebo, etc. can give you a great boost. A little investment in reaching out to traditional media can also have a great effect. Reviews can help reach the core audience and spur sales to get the mainstream consumers.
A look at the campaign behind Flight Control shows an agency was used to publicize the game (and kudos to Wes Phillips on that one). So utilizing "some" of the traditional PR and marketing techniques can accelerate and catalyze success. In the end it takes an engaging game that is fun, but you do have to get the message out.
August 30, 2009
I like it. Dry and to the point
Thank you
11 months ago
Thank you!!
3 months ago
Very interesting post - Might be old new, but it was new to me.
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