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IndustryGamers - Your Games Are Our Business
James Brightman, Editor-in-Chief & Co-Founder
David Radd, Senior Editor
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IndustryGamers - Your Games Are Our Business
James Brightman, Editor-in-Chief & Co-Founder
David Radd, Senior Editor
Have news tips, comments or questions? E-mail us.
Last month, Bolt Creative announced that its 99-cent game Pocket God had sold 1.2 million copies on the App Store. The game launched in January and reached the #1 spot by March, holding that position for about a month. The game consistently is in the top 10.
Pocket God is the latest example of how an incredibly small team can do very well on iPhone. Dave Castelnuovo, founder of Bolt Creative, put the game together with artist and animator Allan Dye (both pictured above).
With all the clutter on the App Store there's plenty of competition, so how can you be successful with your game or app on the iPhone? On the following pages Castelnuovo offers his 10 tips for success...
6 Comments
August 10, 2009
Excelent tips thanks!
August 10, 2009
Great article, thanks!
August 10, 2009
Thanks for pulling together some informative tips, and cheers to your current and future success. What I think is also important to mention is that by doing a little marketing, you can boost your success. You hit on this a little in tip 9, and Twitter feeds and creating groups on Facebook, Bebo, etc. can give you a great boost. A little investment in reaching out to traditional media can also have a great effect. Reviews can help reach the core audience and spur sales to get the mainstream consumers.
A look at the campaign behind Flight Control shows an agency was used to publicize the game (and kudos to Wes Phillips on that one). So utilizing "some" of the traditional PR and marketing techniques can accelerate and catalyze success. In the end it takes an engaging game that is fun, but you do have to get the message out.
August 30, 2009
I like it. Dry and to the point
Thank you
11 months ago
Thank you!!
3 months ago
Very interesting post - Might be old new, but it was new to me.
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