Don’t recreate the wheel with every new game. It may seem obvious, but this is the fundamental concern. Developers should focus on creating unique, innovative games that can compete in the marketplace. Find a flexible engine that will fit your studio’s roadmap, to extend the team’s experience from building only one game on the engine to using the tech for every subsequent project. Even if you could build the technology yourself for the same price (which is highly unlikely), you are spending that time on technology that doesn’t make your game stand out amongst the competition. Investing in the right product, and getting to know it to build your studio around it gives your studio an agile, competitive edge to keep up with industry trends in the highly competitive marketplace.