Industry Insights: 10 Tips for Success in the Free-to-Play Market

Fraud Management

What most publishers don’t realize is that billing for micro-transactions is infinitely more complex than that of subscription-based games.  It’s even more vital to understand that these complexities create hundreds of loopholes that malicious users will exploit.

What do you do when a player charges back and refuses to pay you for items you’ve already delivered to them?  What happens if a player buys an item, trades it to someone else, and then charges back?  These are the kinds of scenarios that your Fraud Team should have already run through logistically and have planned out in terms of processes on your end.

Having a high chargeback rate or fraud rate can, in extreme cases, result in your company being blacklisted from specific credit card companies.  I don’t think we need to emphasize how detrimental that can be to your business.